WELCOME TO THE DIGITAL REVOLUTION OF THE PROMOTIONAL PRODUCT INDUSTRY
Imagine if everyone’s phone was a magical wand and made your promotional products talk. Embedding Authentic Or Not’s patented technology, promotional products can now have an invisible marketing layer that engages with your leads and customers. Adding custom digital marketing campaigns that run directly through merchandise provides game changing benefits from learning about leads, running contests, announcements, upselling and much more.
Enter a product you’d like in our Smart Directory and use one of our Certified Partners to add your custom marketing campaign and contests to your products. Our Full Service Certified Partners are able to provide a full end to end service for you. Simply tell them the quantity of goods along with the marketing messages and contests you’d like it to emit. Embrace the digital revolution and enter a promotional product in our Directory and connect with our Certified Partners!
PATENTED TECHNOLOGY
CERTIFIED PARTNERS
VALUE ADDED SERVICE
Smart Promotional Products Introduction
The Promotional Product Industry was introduced to the game-changing innovation of connected merchandise on January 14th 2020 at the PPAI Expo 2020. The PPAI “Marketing comes to Life” session in Las Vegas presented the ability for every company to add an “Invisible Digital Life” to existing promotional products produced.
This new marketing layer is added to products with Authentic Or Not’s patented technology that adds invisible intelligence to merchandise with automated marketing campaigns.
Authentic Or Not chips are embedded inside merchandise by Certified Suppliers in our Directory. This is what gives each of your promotional products its own “Digital Personality”. The near field communication waves on phones enables everyone to engage unique experiences directly through merchandise. No app required and no battery source required, making it quick and simple for engagement.
The hat in the image above or the smart box below can engage with everyone differently and emit a different experience on each engagement. The behavior of the digital marketing campaign is set from Authentic Or Not’s Storytelling Platform for your custom needs.
Our Full Service Certified Partners in the Directory will not just help you find the right product for your needs, but also automate and schedule the right digital experiences using the Storytelling Platform.
Alternatively with your own Authentic Or Not Storytelling license, you can control and automate all your merchandise around the world in real-time as well. Please contact us for this option.
The digital experiences on your promotional products can include company info, promotional messages, limited time offers, videos and contests as shown below. Certified Partners can help manage your contests as shown below.
For contests, simply notify your Certified Partner what the gift will be. For example, at a specific time, one specific hat will win a $50 Gift Card. Contests will help keep your leads engaged and attached to your branded merchandise.
Perhaps the most compelling reason to add an “Invisible Digital Personality” is to identify upselling opportunities. The image below illustrates how a shirt can upsell multiple products throughout the year resulting in significantly increased profits. For your client or brand, you may want to upsell a service or cross-sell by collaborating with another brand.
Since the PPAI Expo Education Session, Distributors and Suppliers have partnered with us here to enable their Promotional Products with intelligence. If your interested in a partnership and joining our list of Smart Partners, reach out directly on our contact us page. Otherwise, place an order from our Directory and add automated digital marketing campaigns to your promotional products and unlock powerful capabilities the industry has never witnessed before. With an exciting future on the horizon, join us in this Digital Revolution shaping the Promotional Product Space.
